MACADAM TURBINE

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The story : Wind turbines are so efficient in producing clean energy that the U.S Dept of Energy is hoping to create enough wind-farms by 2030 to meet 20% of the country’s energy needs. The only big drawback with wind farms is the transmission of the energy produced. Often placed in isolated areas, the energy generated can only travel so far… meaning urban zones are often neglected by this clean energy.

The idea : Create ‘windy’ cities everywhere; lots of wind, night and day.

There are 136 million registered cars in the US, of which there’s obviously a higher concentration in and around towns and cities. A car is designed to drive, to move; they’re a high energy consumer, but they could also be used to generate a lot of energy, too.

By installing ‘barrels’ into the road that would look very similar to speed-humps, and attaching them just like wind-turbines, to a generator, we could create electricity day and night with each passing of a car. This way the energy generated would be directly linked up to the electric network of a building; a school, a town-hall, a public baths, a hospital… They could even serve the supplementary purpose of speed-humps to slow traffic.

The com’ : A public information campaign to prevent drivers from taking these ‘Macadam Turbines’ at anything more than 15MPH ;-)

Please excuse the cringe-worthy aesthetics of the car, if I was a better artist it would be a Maserati:-)

Copyright Sophia Burnett 2010

Stop shooting. Really.

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The story : Every year or so, someone somewhere on the planet decides that they have it much worse than every other human being they know, and hence embark upon a bloody mission to shoot every other human being they know.

The right to defend one’s self/ family/ property is so closely intertwined with the second amendment in the US, that it would be unrealistic to imagine a society of  gun-less citizens. And in many other countries the right to own a weapon for hunting reasons is totally legal. If we can’t change the guns, let’s change the bullet…

The idea: A new standard of bullet that would be introduced as a general replacement for all ammunition. One that contains a RF micro-chip that would render the bullet un-fireable when activated. The chip would need to trigger a micro mechanism in order to protect the bullet’s propellant from the percussion cap. This way, when someone goes awol with an Tec-9 semiautomatic, the police can rush to the scene and turn their bullets off…

I pitched this idea to a microchip engineer friend at Dibcom, who said it was ‘do-able’ but that the chip would need an internal energy source to activate the micromechanism (a minor detail ;-) )

So, a utopic product on many levels, not least the ability to rid the black market of ‘regular’ bullets and introducing only ‘good’ ones; in the light of current events however, the need for some sustained reflection on gun/ammunitions law is sadly obvious.

LOW-CARB EYE CANDY

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Exit gold-leaf statues, enter cog-turning hunks. I love green energy.

The story: A man invites his girlfriend/wife/secretary to a show to end a romantic evening out. On stage, plethora of attractive female bods lit by many kilowatts of non-renewable energy dance to music amplified by non-renewable energy. Result, monsieur gets hot under the collar, his female guest starts worrying and doing a mental comparison of body parts with the quasi photo-shopped specimens on stage, and the whole show nudges the earth’s temperature up just a tad more.

The idea: Do remember that Madonna video directed by David Fincher, ‘Express Yourself’, which showed a wonderfully muscular hunk operating a wheel on some huge, industrial revolution style cogs? Well if I owned a night-club, I’d keep the girls on stage (it’s still monsieur paying the Champagne ) but I’d add, on each side of the proscenium, two whopping great cog-systems linked up to dynamos, each one kept in permanent motion by two (or more) tanned, oiled hunks. It’d be a wonderful ‘side-show’ that actually produces the energy to light, heat and amplify music throughout the entire cabaret; and I’d keep all the mechanisms visible, actually I’d probably add some in pink and silver to create a Gucci meets the Industrial revolution feel.

That way the planet stays cool while the women get steamy (which is good for monsieur, too ;-) )

The ad: This would be essentially an art poster, since the concept in itself is already so visually strong. A descriptive image showing the hunks at work, the girls on stage and the decor.
I’d call a club like this ‘The Greenhouse’.

Copyright Sophia Burnett 2010

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