The story : Rachel left school at 16, however Rachel is far from stupid; she knows that her brain is a precious thing, which is why she bought herself  a DS for Christmas, in order to train it using the latest games on offer from Nintendo’s pseudo docs.
However once the initial excitement of novelty fades, training one’s brain this way is, to quote Rachel “so boring I want to scream”. Hence the DS now only runs races with a mushroom man and Rachel still doesn’t know how to calculate a circle’s circumference.

The idea : To transform daily obligations into brain training sessions. Pimp every ATM machine by adding software that, when a card is inserted starts a 3D animated general knowledge quiz. Until you answer correctly you can’t withdraw your cash! Available in ‘Dictatorship’ format, compulsory for all, until the entire population has an average IQ of 130, and the opposition party declares it anti-constitutional; or  the ‘MustHaveCard’ which would be available for a ‘modest supplement’ (in the words of the bank).

And because credit cards are doted with chips, the game could be interactive, with each player’s ‘level’ saved on memory; there could even be a national version, with levels like ‘Who Wants to Be a Millionaire?’, and a timer so that if the answer isn’t entered quickly enough, that person’s card is swallowed! The winners however would be directly paid in cash!

The Ad’ : A video ad showing a woman trying to withdraw cash. She’s nervous ’cause she doesn’t know the answer to:”What is the longest bone in the human body?” Hesitating between the humerus and the tibia, the man behind her says it’s actually the femur. Time ticking away, she decides to trust the stranger’s choice (there’s something about him that tells her he’s right, the stethoscope in his pocket maybe, or the doctor’s case, who knows?) The suspense is unbearable. Passers by slow down to watch, cars too, pigeons hold their breath…And it’s the correct answer! Rachel hugs the stranger and jumps with joy, squealing away down the road as the doctor pockets all the money she forgot

Slogan – ATM’S: It’s the taking part that matters. Try not to forget your cash though.

or

ATM= Answer This Mother of all quiz questions

Pimp my ATM by Sophia Burnett est mis à disposition selon les termes de la licence Creative Commons Paternité – Pas d’Utilisation Commerciale – Pas de Modification 3.0 Unported.
Basé(e) sur une oeuvre à wp.me.