BTW from BTG

The Story : Gerald loved his social networks. He Tweeted before his first coffee in the morning and often liked a few Facebook posts before going to sleep. Just as Saturday morning TV reassured him as a kid, his daily routine of electronic interaction gave rhythm, nay spice, to his everyday routine. But then on his 36th birthday, Gerald got hit by a bus. He didn’t survive the impact, despite the fact his iPad provided considerable protection to his lower intestine. Even more unfortunately, his last tweet and post was: “Gerald just joind the group ‘I put Hula Hoops on my fingers before eating them”. This is what his ‘on’ and to some extent, ‘off’ line community of friends was left to ponder.

The Idea : By the Way from Beyond the Grave. An application that would publish 10 pre-posted Tweets and Posts for as many days after the ascension to the great apple in the sky. Auto marketing to the grim end and even further. Regrets, confessions, love declarations or simply words of comfort for the followers who will follow no more…

The Com’: Think Hallmark with a sense of humour.