2010 April «

I’M AWAKE !

April 22, 2010

sophiaburnett ENGLISH air traffic controllers, alarm, bed, biorythmic, invest, morning, silly, snooze, ultimate, VC Leave a comment

The story : Gwendolyn finds it extremely hard getting up in the morning, harder even than telling new acquaintances her name. She’s tried everything from wake-up calls to biorythmic feedback; in vain. Her new boss is understanding but the other air traffic controllers are starting to find her late arrivals annoying. If only that VC would go out on a limb and invest several hundred thousand dollars in the niche narket that is the ultimate alarm clock…

The Idea : The ultimate alarm clock would be a bed. An inflatable bed that, when the chosen time arrives, deflates in a matter of seconds leaving one lying flat on the floor, which is hard, uncomfortable. Even the most begrudging waker can’t resist. There is no snooze button, and it can only be re-inflated once there is no one on top of it.

This idea is the fruit of a very silly brainstorm with my son Paolo

SPINNING WEBS

April 19, 2010

sophiaburnett FRENCH anonymously, cost, date sites, dynamo, entrepreneur, gym, Jessica81, spinning, student, web café Leave a comment

The story: Fred is a second year medical student who is living the harsh reality of city life unsubsidised by his mom and dad. He also likes to surf dating sites anonymously at his local web café, however unless he rapidly concludes with Jessica81, it’s going to cost him the equivalent of a month’s grocery shopping. The thing is, he’s a bit body conscious and he’d love to join a gym but the membership is prohibitive. Poor Fred, if only there was a rich entrepreneur looking to invest rapidly in a sustainable development project in his area…

The Idea: a gym/web café. Some gym bikes already have integrated charging docks, so why not apply the same principle on a higher level ? With the right dynamo set up, a regular city gym could furnish all the energy needs of a web café and hence offer competitive prices, or even gratuity, to the members that furnish the most pedal power. A planet friendly solution that also improves Fred’s chances of getting laid

BTW from BTG

April 9, 2010

sophiaburnett ENGLISH BTW, bus, comfort, community, followers, friends, grave, Hula Hoops, iPad, love, publish, regrets Leave a comment

The Story : Gerald loved his social networks. He Tweeted before his first coffee in the morning and often liked a few Facebook posts before going to sleep. Just as Saturday morning TV reassured him as a kid, his daily routine of electronic interaction gave rhythm, nay spice, to his everyday routine. But then on his 36th birthday, Gerald got hit by a bus. He didn’t survive the impact, despite the fact his iPad provided considerable protection to his lower intestine. Even more unfortunately, his last tweet and post was: “Gerald just joind the group ‘I put Hula Hoops on my fingers before eating them”. This is what his ‘on’ and to some extent, ‘off’ line community of friends was left to ponder.

The Idea : By the Way from Beyond the Grave. An application that would publish 10 pre-posted Tweets and Posts for as many days after the ascension to the great apple in the sky. Auto marketing to the grim end and even further. Regrets, confessions, love declarations or simply words of comfort for the followers who will follow no more…

The Com’: Think Hallmark with a sense of humour.