The story : Mark B is successful; he loves fashion and adores Foursquare. He checks-in to the coolest places in London 24/7. He eats at It restaurants, takes weekends to Paris and Rome and wears only designer couture like Paul Smith, Prada and Boss. However, Mark’s expendable budget isn’t infinite, and what’s more he recently learned (with great joy, evidently) that he was soon to be a father, news that he fears will cost him an arm and both legs. Mark is all too aware that it is important to make a sustained fashion effort when one becomes a dad; that it’s easily done to fall into a Zegna, then accept a Burton, and then one day, realise with horreur that you’ve just bought a Happy Meal dressed entirely in H&M.

The Idea : In order for Mark to continue his love affair with haute couture and still pay the utility bills, let’s invent a social network that would reward its most active members not with badges, but sponsoring. It would be Foursquare meets Vogue and Around Me, and Mark would become a living com’ in that his updates pinged on Twitter et al would inform everyone of which designer he’s wearing on a particular day. This geolocalised system would be an added attraction for tourists too, as they could see what a British accountant looks like in the latest Prada as he waits for his bus at Victoria Station.

La Com’ : It is a Com’.

Hey! Mark B. just checked into a Prada charcoal 2-button suit. by Sophia Burnett est mis à disposition selon les termes de la licence Creative Commons Paternité – Pas d’Utilisation Commerciale – Pas de Modification 3.0 Unported.
Basé(e) sur une oeuvre à wp.me.

Photo Copyright :Hedi Slimane