Exit gold-leaf statues, enter cog-turning hunks. I love green energy.
The story: A man invites his girlfriend/wife/secretary to a show to end a romantic evening out. On stage, plethora of attractive female bods lit by many kilowatts of non-renewable energy dance to music amplified by non-renewable energy. Result, monsieur gets hot under the collar, his female guest starts worrying and doing a mental comparison of body parts with the quasi photo-shopped specimens on stage, and the whole show nudges the earth’s temperature up just a tad more.
The idea: Do remember that Madonna video directed by David Fincher, ‘Express Yourself’, which showed a wonderfully muscular hunk operating a wheel on some huge, industrial revolution style cogs? Well if I owned a night-club, I’d keep the girls on stage (it’s still monsieur paying the Champagne ) but I’d add, on each side of the proscenium, two whopping great cog-systems linked up to dynamos, each one kept in permanent motion by two (or more) tanned, oiled hunks. It’d be a wonderful ‘side-show’ that actually produces the energy to light, heat and amplify music throughout the entire cabaret; and I’d keep all the mechanisms visible, actually I’d probably add some in pink and silver to create a Gucci meets the Industrial revolution feel.
That way the planet stays cool while the women get steamy (which is good for monsieur, too 
)
The ad: This would be essentially an art poster, since the concept in itself is already so visually strong. A descriptive image showing the hunks at work, the girls on stage and the decor.
I’d call a club like this ‘The Greenhouse’.
Copyright Sophia Burnett 2010
